Do you have any experience receiving any promotional text messages? Those text messages are a marketing technique called SMS or short message system Marketing that uses text messages to send promotional information to subscribers or potential customers. SMS Marketing is a more personal form of marketing than other marketing techniques and helps businesses gain transactions.
How does SMS Marketing work?
We often receive many notifications to our social media and emails from our friends, family, and other marketing campaigns. Because of this, many people ignore most notifications or put them on mute. SMS Marketing is more personal since it sends you direct text messages that we don’t usually ignore.
Consumers need to Opt-in before any business sends them an SMS Marketing. These are three ways on how they get your number where they send you SMS Marketing.
To receive SMS Marketing, a consumer needs to opt-in or permit receiving promotional messages. Businesses ask consumers to send the code or a keyword they provided to confirm that they allowed the company to send promotions.
Some websites also use web forms to ask customers if they would like to receive any promotional messages. These forms usually ask for names, numbers, and a checkbox that ask you if you agree to receive any marketing or promotional messages to your number.
Paper Form is an old-school way of getting information from consumers to give promotional materials. Just like web forms, paper forms can contain the name and the number of the consumer. It also has a checkbox that the consumer agrees to receive promotional messages. Paper forms are used during caravans and sales events.
Once these businesses have the numbers to reach, they will then reach out to customers to send new product updates, upcoming sales, and other promotional messages. The main goal of SMS marketing is to reach more potential customers and to increase their sales and database. SMS Marketing is an excellent way to inform customers about immediate offers.
How to use SMS Marketing for your business?
If you are a business owner of a startup or a small business, SMS marketing can help you gain interactions and attention from potential customers around the vicinity. But sending messages to hundreds of people is a lot of work. Textedly is an SMS marketing tool that you can use for your SMS Marketing. It has an easy interface that would enable new users to customize and set up their SMS marketing according to their liking.